Featuring the bold and original prototype design that all Alpine Shops will eventually boast, this new location - right next to Barnes & Noble Booksellers near the intersection of Chesterfield Parkway and Clarkson Road - is perfect for a new generation of adventurers.
We're also rolling out a new marketing campaign based on the look and feel of the Chesterfield store. Titled: "i" can do that!, this new campaign ties in with our inclusion of posters on the shop walls of our customers doing the things we sell. We want to make sure the Midwest knows we can help them accomplish anything to do with outdoor recreation through instruction, expertise and through the right gear. It's pretty simple... we want our customers to say, "Hey, I can do that!"