Wednesday, November 25, 2009

Give Thanks. Then Give the Gift of Warmth.

Recently, I was thinking back to a winter paddle/camp trip I took down the Huzzah River. Yes, it was cold out–maybe above freezing during the day, but nowhere near the 50's if that helps narrow it down a bit–and yes, we were paddling on a spring-fed river so the water wasn't warm to say the slightest. But all of us on that trip were well prepared for the drizzly weather and the temperature. None of us were cold. All of us had a great time. (Well all of us except for the one person who woke up with a stye in her eye and could barely see; but that's a different story.)

For those of us who love skiing, snowboarding, camping, hiking, paddling or (enter your favorite winter sport here), we always tell those people who think we're nuts: "As long as you have the right gear, you're fine." And that's true.

But what about those who don't have the right gear for the winter months but have to face the cold on a daily basis anyway? What about those who can't even afford a coat?

For them, winter is not a time to enjoy the great outdoors. For them, winter is about simply surviving. And that's why we're hoping you'll help us help them.

Alpine Shop has teamed up with One Warm Coat to hold a coat drive at all of our stores from November 30 through December 13. For every gently used coat or sweater you donate, we'll give you a coupon for 10% off of one item throughout our store. AND, if we reach our goal of 300 coats or sweaters in two weeks, we'll draw the names of five of our generous donors and present them with $100 gift certificates for our stores.

We've already been able to donate close to 300 coats over the past few months thanks to our "Cash for Clunkers" program and our Winter Swap. As we get into the true winter months, we're hoping you can help us give some more.

This Thanksgiving weekend, please take a couple of minutes to go through your closets and see if there is even one gently used coat that someone in need could wear this winter. And give thanks that you could provide that warmth to someone who needs it.

Thanks. And Happy Thanksgiving from all of us at Alpine Shop.

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