Wednesday, January 6, 2010

Rollin' for Charity! Alpine Shop Employees & Elite Cyclists Race 100 Miles Indoors for Charities

Two of St. Louis’s top cyclists will go head-to-head this weekend in an indoor race for charity. The inaugural Rollin’ for Charity Indoor 100 Bike Race will pit man versus woman and mountain bike versus road bike in a race to raise cash and ride 100 miles on bicycle rollers at Alpine Shop’s Kirkwood store.

Chris Ploch, the reigning and four-time Missouri State NORBA Mountain Bike Champion, and Carrie Cash, the current Missouri State Cyclocross Champion, will be competing for over four hours to raise funds for the ALS Association St. Louis Regional Chapter and the Vera Bradley Foundation for Breast Cancer, respectively.

Alpine Shop, employer for both Ploch and Cash, has offered a $500 prize with $350 going to the charity of the first racer to complete the 100 mile race and $150 to the second-place racer’s charity.

The truly unique aspect of this race will be each participant’s bike. While both will ride on rollers - a type of treadmill for bikes known for its difficulty - Ploch will be racing on his Gary Fisher Superfly mountain bike and Cash will be on her Team Vera Bradley Foundation Specialized Amira road bike.

“100 miles on indoor rollers is going to be uncomfortable,” says Ploch. “But nowhere near what my grandmother went through with ALS.”

“Racing 100 miles - especially indoors - is like a puzzle,” says Cash. “You start with a lot of pieces. Eventually, the fewer pieces you have left, the better the picture looks.”

Both riders are aiming to raise $1500 for their respective charities through this competition. Anyone wishing to support Ploch and the ALS Association St. Louis Regional Chapter or to support Cash and the Vera Bradley Foundation for Breast Cancer can visit for links to the specific charities. Pledge amounts may be made in any amount. All supporters will be entered to win in various drawings throughout the day.

The race will begin at 11 am at Alpine Shop Kirkwood (440 N. Kirkwood Road, 63122) and will run for approximately four hours. To make this fun for both racers, as well as those who come out to support them, mini-competitions will be held each half-hour during the race with prizes given to the winning racers’ supporters.

The Rollin’ for Charity Race is part of the Outdoor Fitness Festival going on Saturday, January 9 at Alpine Shop Kirkwood. Various clinics will be held throughout the day giving tips on using the outdoors to accomplish your 2010 fitness goals.

About Carrie Cash

The current Missouri State Cyclocross Champion, Cash is the co-founder of Team Revolution – a cycling education and advocacy non-profit organization for women. Following three years of racing for her own organization, Cash is heading into her first year as a professional cyclist racing for Team Vera Bradley Foundation. In 2009, Cash had 14 top 20 finishes in major competitions including five top 10 placings.

About Chris Ploch

Chris Ploch is a four-time Missouri State NORBA Champion and currently races for both Team DRJ-Racing and the Gary Fisher 29er Crew Racing Team. He was also the 2009 champion of the Alpine Shop Short Track Dirt Crit Series and has made the move to the Semi-Pro status heading into 2010. Last year, he also participated in the Missouri River 340 River Race and competed with the Alpine Shop Adventure Racing Team at the Goomna 6 Hour Duathlon.

About The Alpine Shop

The Alpine Shop began life in 1973 as a small climbing shop. Today, through its three locations in Kirkwood, Chesterfield and Columbia, Mo., it serves almost every type of outdoor enthusiast—be they backpackers, campers, cyclists, hikers, paddlers, skiers, snowboarders or climbers—with a friendly and knowledgeable staff, cutting edge products and a wide variety of how-to clinics for all activity levels.